• AGF specialist spotlight: Schouten Fruit & Vegetables

logo Schouten Fruit & Vegetables  - Schouten Fruit & Vegetables
In 1992 Rien Schouten and his son, Jos Schouten, started a partnership. In the meantime, they have moved a few times but next year they'll have been at their current address for the past 10 years. Rien Schouten, Jos Schouten's father, has now retired, but is still 100 % involved in the business.
Winkel
: Schouten Fruit & Vegetables
Provincie, Plaats
: Oss
Opgericht in
: 1992
Website
:
Naam
: Schouten Fruit & Vegetables
Favoriete exoot
: Mangos & avocados

At Schouten Fruit & Vegetables freshness and well-being play an important role. We also want to ensure that customers have fun and enjoy these fresh products. ''What we like best, is when we sell fresh products to customers and they come back after a while because they were really happy with the advice we gave them. Of course we are a commercial business, but the positive feedback from customers gives us real job satisfaction. ''

Where do you get your inspiration from?

'' This can be very diverse. I see many things on social media, on holidays and when I'm with colleagues'. For the presentation of his products Jos Schouten also finds inspiration from foreign fruit markets, because there are so many different products on show. Fairs, newspapers and magazines are always an important source of inspiration.

Jos Schouten is a member of the EAT ME Exotic-product-of-the-Month programme. Fine fruit and vegetable specialists receive a nice box of different kinds of exotic fruit and vegetables every month. What is your experience?

'' We have noticed that the exotic products sell even faster. People come back just for the Exotic-product-of-the-month. The products are presented in a special spot in the store, so our customers can't help but notice. We place the recipe cards right next to the products, to which our customers react very positively. We let our customers taste the product and this gives us the opportunity to tell more about that particular product. This way more people get accustomed to the product.

What was the most surprising outcome of the EAT ME Exotic-product-of-the-Month programme?

"During the month of March we had the pitahaya as exotic fruit of the month, the sales of this product was so good that we ended up selling heaps of these. The pitahaya is now standard in our range and I order new ones every week. "From selling none at all, I now sell them all the time. During the Christmas season I expect to sell even more, as the pitahaya looks stunning. In general, the Exotic-product-of-the-month programme increased the sales of exotic fruit and vegetables. I introduced the physalis berry in our range, because I noticed there was a lot of demand for it. We place the physalis berries next to the other berries. This way our customers see the product as a sweet and sour berry, just like the other berries and are more likely to buy it. The Formosa papaya and passion fruit are also exotic fruits that are increasingly sold and continue to do well, even though they are no longer Exotic-product-of-the-month."

What is your customer's favourite exotic fruit or vegetable and why?

"The Eat ME mangos and EAT ME avocados are very popular because the health benefits of these products play an important role. The avocado used to be a small item, but we have noticed the mango sells consistently and the sale of avocados has increased enormously. Since our renovation we deliberately only sell the EAT ME avocados because they always taste good.''

You are at the right place at Jos Schouten in Oss for a wide range of fresh fruits & vegetables, salads, juices, but also ready-to-eat meals. Check out the Facebook page for weekly specials, recipe ideas or useful inspiration tips: Schouten Fruit & Vegetables 
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For life logo

Good and safe working conditions
Involvement in local communities
Respect for the environment

Fair for Life logo

For Life program, plus:
Fair Trade premium for social projects.

Nature's Pride Foundation

This foundation was established to finance local projects in communities where they grow our unique fruit and vegetables. The aim is to stimulate economic growth of small farmers, pack house employees and their families.

heart icon
For Life logo

Good and safe working conditions
Involvement in local communities
Respect for the environment

Fair for life logo

For Life program, plus:
Fair Trade premium for social projects.

More about for life & fair for life
Nature's Pride Foundation

This foundation was established to finance local projects in communities where they grow our unique fruit and vegetables. The aim is to stimulate economic growth of small farmers, pack house employees and their families.

more about our foundation